Five things you can do to get more people to visit your website!

by Timothy West on January 18, 2012

I get this asked a lot when speaking to large and small companies about their websites. Usually it starts with the client showing me what a beautiful website they own and inevitably how much it cost to build. It really isn’t important how beautiful your website is if nobody is visiting it. I remember listening to an online marketer speak at length on the subject. He has an amazing approach to internet marketing. I have just been implementing his ideas for Melissa’s website and client sites for last few months and have had some significant results. Let me cut to the chase.

  1. Header Title: The first thing to do is to make sure your header title is optimized. How often do I see (Home Page) or something else completely irrelevant. This is one of the most important things you can do to increase traffic to your website.
  2. Keep it Fresh! Your website is indexed by Google. If Google sees that you never update the website then they’ll view your website as less relevant than others that are updated more frequently
  3. Search Engine Optimization: Super complicated but simply put, optimizing your website and then generating articles and links across the web driving links back to your website. The days of people doing this themselves is done. Now a days it makes more sense to pay a reputable company to do proper measurable SEO. You can visit SEOAjax for more details on SEO.
  4. Use a Blog. An online blog can really help keep a website fresh and current as well as provide cross links within a website.
  5. Keywords. Ensure that any articles/blogs/updates contain keywords which are being actively searched on Google. There are several companies out there that will clearly outline what search terms people are searching and which search terms are converting (making money)

Bonus on increasing traffic to your website:
Try adding video. It’s super easy to add a video on Youtube (check out Melissa’s channel) and embed that video on your website…added bonus this creates a back link to your website helping your site rank higher!

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