Facebook Marketing 101 – How to Tips on Facebook Marketing

by Timothy West on January 27, 2012

So you have a Facebook page for your business and you would like to get more people on your friends list!

The first thing to do is ensure you have a proper landing page. This is the page that when new people come to visit you Facebook page they see this page first. Once they “like” your page they are then forwarded on to your “Wall”

Check out a landing page for Melissa here:

You’ll notice that the focus of the page is two fold.

  1. To give a professional look to her Fan Page
  2. To direct people to signup for Free Videos

Alternatively you can direct people to just “Like” your page. This is especially important if you’re trying to build your database of followers.

The fun part is that once they do “Like” your page they actually never see the landing page again. The next time they visit they will be redirected to your Wall.

There are lots of free services (like pagemodo) that you can use to integrate your Facebook Landing page. The most important thing to do is to ensure that you keep the page really simple. You could for example just shoot and upload a short video. When people land on the page the video could instruct the visitor to “Like” the page.

Last tip…bribery works really well..Melissa for example sends out two short Yoga videos to anyone who signs up for her Facebook page and subscribes to her Newsletter and then periodically she sends out more free things (videos etc.) to her membership list.

The bottom line is that you want to keep your friends happy…and friends like gifts!



{ 1 comment… read it below or add one }

Tiffany Bond May 10, 2012 at 8:54 am

Tim is wonderfully professional and loves to teach clients. He is patient and never makes me feel rushed or leaves my question unanswered. I am thrilled with my website that we designed together.
I love the short “how to” videos he provides. I highly recommend his services to anyone looking to help thier business flourish.

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